Vancouver Cherry Blossom Festival
The Vancouver Cherry Blossom Festival celebrates the city’s cherry blossoms at their peak blooming period. The festival is also a platform for local Japanese artists to express their culture through performing arts, craft, and cuisine.
Tackling an unbalanced visual representation
The festival has a unique position of being both a flower and a cultural festival. However, the Japanese roots of the festival are not equally represented in the current branding, which diminishes the connection to the local Japanese community.
By elevating the festival's Japanese roots
The re-brand provides a clean and flexible system that extends to every event in the festival. The new brand honours its traditional roots by following Japanese design principles that reference the iconic red sun, patterns from Japanese textiles, and the progression of cherry blossom growth.
Family of patterns inspired by Japanese textiles
Furoshiki cloths are used to wrap bento boxes for festival picnics
Festival website re-brand (Click to zoom in)
User interacts with the map by clicking location
Map automatically zooms in
Pop-up appears with bloom update
