Bear Care Infant & Early Learning
Bear Care is an infant care and educational program for children 6 weeks to 24 months of age. It provides learning environments that keeps infants safe while allowing for exploration and discovery.
The program's voice and environment needed to match
This program has all the tools to care for infants but parents must be convinced of its safety and credibility as a program. It was important to ensure that Bear Care's visual presence matched the environment it promoted.
Parents can feel reassured and connect with a warm visual presence
The re-branded print collateral provides a warm and welcoming presence that can help parents feel at ease. Newly chosen typefaces become a friendly voice to encourage parents and read more. Refreshed, brighter brand colors reinforce a safe and nurturing environment their child can learn in.
