Editorial | Typography | Layout

How does swim equipment tell a story about the community?

Sea Swim Goggles Annual Report
The annual report is an important window for partners, customers, and community members to see the impact of Sea Swim Goggles. There is intention and a strong sense of purpose that goes into servicing both recreational and competitive athletes on their journey.
More than just a product
The report highlights that equipment is simply a stepping stone to a bigger story. The report does not focus solely on product sales and money but the human side of the business that touches the local community.
There is value in the community
Using the concept of an open sea, readers are invited to 'dive into' the report . The brand's wave graphic is used as a reoccurring element throughout the report and draws the eye from recreational to high-performance stories. The report uses the brand's secondary palette to engage readers with a calm and trustworthy visual language to enhance the value placed on their main audience.

Interested in more? Awesome.

Back to Top