Love Vancity Gift Boxes
In the wake of COVID-19, Clearwater Events knew that everything was going to change. As strengthening the community is one of their core values, they took it upon themselves to partner with local small businesses right off the bat. The result: a collection of personalized gift boxes with local products that would support small businesses and frontline workers during a global pandemic.
A labour of love that hits close to home
The gift boxes needed an identity that not only showed the care toward its target audience but it also needed to represent the city of Vancouver, as it is the home of many local businesses struggling financially.
An opportunity to share that we are all in this together
The new identity uses a symbol of a box shaped as a heart to highlight support and self-care. Vancouver’s iconic mountains and sky surround this symbol provide a sea to sky association that the city is also known for. A shade of blue highlighted with warm colors from the sun is used to overlay scenic shots of the city, encouraging people to stay calm and trust in one another during this time of unrest.
